ESPN’s commercial spot “Handoff” bridges the 2026 Super Bowl LX at Levi’s Stadium (Santa Clara) and the start of ESPN’s runway to Super Bowl LXI at SoFi Stadium (Los Angeles) in 2027. The commercial plays like a live transition, built around the symbolism of “handoff” in football and in broadcasting, moving the moment from the Bay Area’s championship stage to L.A.’s future host venue in one continuous, high-energy flow using AI to transition one scene after another of iconic film locations down the California Coast.
