A Los Angeles film location for New Balance
New Balance came to this commercial with a clear creative vision, and the job was finding the Los Angeles location that matched it exactly. Mr. Location Scout drew on deep knowledge of the city's diverse landscape; L.A. can be almost anything on camera, to land a setting that aligned with the production's look and intent. Knowing which corner of a sprawling city delivers a specific feel, and clearing it for the shoot, is the heart of what we do, and it gave the brand a backdrop that fit its vision without compromise.
See more of our athletic L.A. work on the Nike Photo and the Nike Video footwear shoots.