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Hero Moto | Big Sur / SF Film Locations

Hero Motorcycles from San Francisco to Big Sur

For Hero's motorcycle campaign, the whole concept lived in contrast: the urban geometry of San Francisco set against the wild, open drama of Big Sur. Mr. Location Scout scouted and managed both ends of that spectrum; city streets and bridges up north, cliffside highway and coastline to the south, all while handling permits, Assistant Directing the shoot, managing road logistics, parking challenges, and the moves between regions, so a single shoot could capture two completely different Californias.

Mr. Location Scout, scouted, location managed, permitted, and assistant directed this Television Commercial spot for HERO Moto, a popular Motorcycle brand from India. Mr. Location Scout embraced the city backdrops in San Francisco and juxtaposed them with the more rural yet scenic landscapes of Big Sur, CA to create an epic and larger than life visual appeal.

We also have offices throughout California, in San Francisco, Los Angeles, Orange County, Lake Tahoe, and Palm Springs, but our Headquarters are in Monterey, home to Monterey, Carmel, Pebble Beach, and the gateway to the best Big Sur has to offer.
Check out some of our other work in the Big Sur region for luxury fashion brands such as: Versace, Givenchy, Chanel, and Prada. and outdoor brands like LL Bean, Merrell Shoes, REI, and others.
Let us help you find your next film location in California, where the scenery literally sells itself.