A Smirnoff ICE brand activation in the Coachella desert
Brand activations at Coachella live or die on location, and Smirnoff ICE needed a site with the visibility and permits to pull off a full experiential build in the desert. Mr. Location Scout secured the spot and handled permit services for their 2024 activation, navigating the tight rules and logistics that come with staging anything around the festival. The result was a standout desert setting where the brand could actually reach the Coachella crowd. Mr. Location Scout regularly services the Palm Springs region and regularly works on projects in Palm Springs and Joshua Tree. See more of our desert event work with Clinique's pool-party activation and our Palm Springs shoots.
